Every year over 300* people drown in Australia and hundreds more people are admitted to hospital following a near drowning. Tragically, an average of 33 children will lose their lives and almost one quarter (22.5%) of those admitted a significant number will suffer a hypoxic brain injury due to lack of oxygen that will result in disabilities for life.
*Average taken over the last 10 years from the Australian National Drowning Report
The idea is simple: Raising funds while raising CPR awareness. It doesn't matter what you need to raise funds for; whether it's for a school, a charity, an organisation, a team, an event or even for a party, when you purchase a towel a minimum of $10 per towel goes towards your fundraising effort.
See Ways to Fundraise for more information.
The Samuel Morris Foundation, established in March 2007,is Australia's only charity supporting children disabled by near drowning (or other hypoxic brain injuries), supporting their families, and preventing future drowning deaths and disabilities through drowning prevention education and awareness.
For more information see samuelmorrisfoundation.org.au
"Probably the greatest irony in me becoming an Olympic swimmer is that I could have drowned before I was two years old. Twice I was plucked from the bottom of the pool by my father and it's unfortunate to know that thirty years on childhood drownings are as high as ever.Despite all the warnings child drowning continues to be a tragic part of Australian society."
Hit the pool or the beach with the CPR Towel. The lush fabric feels great against the skin and their generous size ensures they wrap around you.